OPERATIONAL OPTIMISATION

Ensuring Your INVESTMENT IN DAM Delivers

With hundreds of amazing and very different Digital Asset Management (DAM) systems commercially available there’s an overwhelming amount of choice making it difficult to be sure your heading in the right direction. Some of the DAM systems might be well-suited to your needs, others might introduce unnecessary complexity that’s difficult to navigate.

At ACRODAM, we consider our services essential DAM insurance for your business. Engage with us early, and we’ll help project manage your DAM selection process, speaking with all the stakeholders to identify specific requirements to help set your DAM project on the right path. We speak ‘DAM’ and offer a range of independent services from business needs analysis, technology assessment to user experience and adoption to help map out goals and objectives to keep on the right path.

If you have a DAM that’s not working we’ll step in to work with your chosen DAM vendor and internal teams as a partner, to confirm the DAM solution is optimally aligned with your different teams’ needs and longer-term business goals.

More than just independent testing and validating, we ask questions and scrutinise your workflows and processes to uncover potential enhancements or necessary changes that may not initially be in your DAM vendor’s scope.

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HOW DO I KNOW MY DAM'S NOT WORKING?

Determining whether your existing  Digital Asset Management (DAM) system is working can be a challenge, but recognising certain scenarios can help clarify the need. If you find yourself facing inefficiencies, inconsistencies, or frustrations related to managing digital content, it might be time to consider reviewing your DAM strategy or choice of DAM solution. 

Below are the the most common scenarios that indicate your organisation could benefit from investing in a DAM health check. If you can relate to multiple pain points and operational challenges you are not alone as these are very common issues that many organisations encounter daily.

REVEALED: The ten MOST COMMON ISSUES that PROVE YOU NEED A DAM HEALTH CHECK

  • Duplicate Files Exist: Managing duplicate files can lead to confusion, wasted storage, and difficulty in identifying the correct version to use. In extreme cases different team members in different departments can be managing entire collections of duplicate assets.
  • Overuse of Same Files: Frequent reuse of the same files can result in brand inconsistency and outdated materials being circulated. In time, any digital asset can lose it's magic if used relentlessly, everywhere.
  • Lack of Sharing: When team members do not share their assets, it creates silos, hindering collaboration and access to necessary resources. Watch out for the 'gatekeepers' that might exist within your organisation - those who enjoy the power and control that having to be asked to share digital files gives them.
  • Incorrect Assets: Using the wrong assets, such as outdated or unapproved versions, can damage brand integrity and lead to compliance issues.
  • Search Difficulties: The time-consuming process of searching for and finding specific assets can significantly reduce productivity and efficiency when searching on shared storage locations. Remember that human logic is not only different from person to person, but human logic changes from day to day. Read our blog post about Friday afternoon logic is the worst kind of human logic!
  • Version Control: Managing multiple versions of the same asset without proper control can cause confusion and errors in usage. This might point to an issue with soft skills, confusion about file formats, pixels, resolution, or point to a bigger problem with approval processes.
  • Metadata Inconsistency: Inconsistent, inadequate or non-existent metadata tagging can make it difficult to organise, find, use, or manage digital assets effectively. Adding metadata can often be seen as a 'thankless task' that serves no immediate purpose and is often the first tasks to be dropped when deadlines are imminent.
  • Rights Management: Ensuring that the usage rights and licenses for digital assets are adhered to can be complex and error-prone. With GDPR, the use to the use of personal information and employees requesting the right to be forgotten
  • Storage Limitations: Limited storage capacity or simply the expense of storing a large quantity of digital assets or particular assets like 4K video or high resolution TIFF images can constrain the ability to manage and retain valuable digital assets. Which file formats are best depends on how the images, graphics, documents or video footage is going to be used as there are preferred formats for specific tasks.
  • Security Concerns: Protecting digital assets from unauthorized access and breaches is a critical concern, especially with cataloguing sensitive information. One particular issue that commonly causes problems is where GPS information can be inadvertently left embedded and so shared, thereby revealing the exact location to where an image was taken. In some situations it is critically important to wipe sensitive embedded metadata before sharing assets.

RECOGNISE THEse PROBLEMS?

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